About Us
"Safar" (سفر) means "Journey/ Travel" in both Arabic and Urdu.
The Story Behind The Inside Jokes
You know those friend hangouts where you're crying laughing and someone says "this needs to be on a shirt"? Yeah, we actually did it.
SAFAR started in the middle of typical friend chaos - chai brewing, moms FaceTiming food instructions, and everyone sharing those "wait, your culture does that too?!" moments. We're just friends from different backgrounds who turned our WhatsApp threads and cross-cultural chaos into wearable stories.
Why SAFAR?
SAFAR (سفر) means "journey" in Arabic and Urdu - perfect for a brand born from friendships that crossed borders. Each design comes from real moments and inside jokes that somehow exist in every culture (like dodging aunties' marriage questions).
What We're About
- Real stories from our friend group turned into designs
- Cultural inside jokes that hit too close to home
- Premium shirts that survive mom's aggressive washing
- A community that gets the jokes that don't translate
- Friends who became family, making clothes for families that became friends
Every SAFAR piece is an invitation to share your own story and join the inside jokes. Because some friendships are too good to just stay in the group chat.
P.S. Our parents still don't get what we do, but they're proud anyway.
Join The Journey Every SAFAR piece is an invitation to share your own story, join the inside jokes, and maybe even add some of your own. Because at the end of the day, we're all just friends sharing laughs across cultures.